![]() ![]() Essentially, it transforms your business into an organism that’s driven by the action and interaction of its many parts.ĭon’t let the term “franchise” throw you off. A business model integrates all the elements needed to make your business work and sets them up to work in concert to achieve your goals. The central concept of a franchise prototype is this: Systems run the business, and people run the systems. You can create a model for your own small business by taking how you currently do your work with excellence-your way we do it here-and systematizing it. ![]() It’s an experience that’s rich in the brand values and quality standards that Ray embedded in the model when he built it.īut you don’t have to have a mega-franchise to benefit from a precise, well-branded business model. A prototype like the one developed by Ray Croc for Mcdonald's is not just a system of systems it’s a carefully designed model of excellence that guarantees that every McDonald’s customer anywhere in the world will get the same curated experience. ![]() A business model prototype is a means to that end-but it’s the thinking behind a prototype that really makes a business model work. ![]()
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